Apple Announces New Art-Based 'Today at Apple' Augmented Reality Experiences

Apple has announced a series of new art-based Today at Apple augmented reality (AR) experiences that are being offered at Appel Stores around the world.

The three new sessions include an interactive walk featuring works by some of the world’s premier contemporary artists, an in-store session that teaches the basics of creating AR using Swift Playgrounds and an AR art installation viewable in every Apple Store worldwide.

To create the sessions Apple invited the New Museum, a leading destination for contemporary art in New York, to select seven artists — Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller and Pipilotti Rist — to participate in an experiential project that is free to the public.





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