The install base of iPhone owners in the U.S. is starting to level off, according to a new report from CIRP.Consumer Intelligence Research Partners estimates that the iPhone U.S. installed base reached 181 million units as of September 29, 2018, compared to 176 million units as of the end of the June 2018 quarter and 159 million units as of the end of the September 2017 quarter. That's an increase of 3% from June and 14% from last September. One year ago the U.S. install base grew 4% over the previous quarter and 17% over the previous year.
“The installed base of iPhone owners in the US is leveling off, and grows at a steady but historically slow rate,” said Josh Lowitz, CIRP Partner and Co-Founder. “This should not come as a surprise, as Apple captured a sizable and stable share of a smartphone market that definitely matured. And, 181 million active smartphones users give the company a significant platform for the emerging strategy of selling more to that installed base. This will include promoting two revenue segments that Apple breaks out, Services and Other Products, which Apple just renamed Wearables, Home, and Accessories.”
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