Tim Cook on iPhone Pricing: 'We Want to Serve Everyone'

Apple CEO Tim Cook addressed the pricing of its new iPhones in an interview with Nikkei.

Yesterday, Apple announced a new iPhone XR with a starting price of $750, an updated iPhone XS with a starting price of $999 and a new iPhone XS Max which starts at $1099 but costs whopping $1449 with 512GB of RAM.

"We want to serve everyone," Cook said. "We understand that there is a wide range of what customers are looking for and a wide range of prices that people will pay."





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