Google may be paying Apple around $9 billion this year to be the default search engine on iOS, says Goldman Sachs analyst Rod Hall via Business Insider.In a note distributed to clients today, Hall says the payments Google is making to Apple could be bigger than anyone thinks. He estimates that Google will pay Apple $9 billion this year and $12 billion in 2019.
"We believe this revenue is charged ratably based on the number of searches that users on Apple's platform originate from Siri or within the Safari browser," Hall wrote. "We believe Apple is one of the biggest channels of traffic acquisition for Google."
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