Customers Choose Apple Watch Series 1 Over Apple Watch Series 3 [Report]

The Apple Watch Series 1 was the most popular smartwatch model in the second quarter of 2018, according to Counterpoint Research. Surprisingly, customers are choosing the older model over the newer Series 3 without cellular.

Apple users are choosing Series 3 preferably if they want to add cellular connectivity, else Series 1 remains the most popular model contributing to almost nine out of ten Apple Watch sold in Q2 2018. While this is great for Apple from an ecosystem perspective, from an ASP perspective it is not the same bump as Apple would expect with newer iPhone models every year.

Global smartwatch shipments grew 37% YoY in Q2 2018 with Apple taking a 41% share of the market.





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