HomePod Now Has a 'Small But Meaningful Share' of the Smart Speaker Market [Report]

The Apple HomePod now has a 'small but meaningful share' of the smart speaker market in the United States, according to a Consumer Intelligence Research Partners report. CIRP analysis indicates that within the US installed base of devices (50 million), Amazon Echo has 70%, while Google Home has 24% and Apple HomePod has 6%.

“Apple introduced HomePod in the first quarter, and now has a small but meaningful share,” said Josh Lowitz, Partner and Co-Founder of CIRP. “It took a small share of the market from both Amazon and Google. Still, Amazon has a two-year head start, and Amazon and Google each have a low-priced device that accounts for at least half of unit sales, so it’s not clear how much further Apple can establish itself in the market without a more competitive model.”






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