The J.D. Power 2018 U.S. Tech Experience Index Study found that drivers using Apple CarPlay reported higher satisfaction than those using Android Auto.The company notes that the technologies are becoming 'must haves' for many consumers just a few years after being introduced. Both are showing rapid year-over-year penetration increases.
“This rapid adoption of smartphone mirroring is the unavoidable outcome of consumers thinking that automakers are being outperformed by smartphone software providers in certain areas,” said Kristin Kolodge, Executive Director of Driver Interaction & HMI Research at J.D. Power. “Most consumers consider phone systems better for navigation and voice recognition—and they’re free. ‘Better and free’ are hard to compete with, so automakers will inevitably have to cede this territory and will be much better served by focusing on areas where they are the exclusive provider—like driver assistance and collision avoidance—and continue to hone those systems.”
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