Apple to Lower Its Pricing on All New iPhone Models [Report]

Apple is expected to lower its pricing on all new iPhone models launching this fall, according to a new report from analyst Ming-Chi Kuo.

The well known analyst returned today with his first investor note since leaving KGI Securities for his new firm, TF International Securities. The note predicts a 'more aggressive' pricing strategy in an effort to boost shipments.

Apple is reportedly concerned about the "negative impact of a higher price" for its 2018 lineup after receiving some blowback on the price of the iPhone X.





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