Apple managed to grow iPad shipments last quarter even as the global tablet market declined 11.7% to 31.7 million units, reports IDC.
Vendors shipped 26.8 million traditional slate tablets, down 13.9% from last year; however, detachable tablets like the Microsoft Surface and iPad Pro experienced 2.9% year over year growth, capturing 15.3% of the market.
"Chrome OS' entrance in the detachable market is a welcome change as Google is finally a serious contender from a platform perspective," said Jitesh Ubrani, senior research analyst with IDC's Worldwide Quarterly Mobile Device Trackers. "Google's tighter control and integration of Chrome OS will allow brands to focus more on hardware design and additional services rather than spending resources reconfiguring Android to work in a detachable setting. Combined with Microsoft's efforts to run Windows on ARM, the detachable market is poised for strong growth in the near term."
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Vendors shipped 26.8 million traditional slate tablets, down 13.9% from last year; however, detachable tablets like the Microsoft Surface and iPad Pro experienced 2.9% year over year growth, capturing 15.3% of the market.
"Chrome OS' entrance in the detachable market is a welcome change as Google is finally a serious contender from a platform perspective," said Jitesh Ubrani, senior research analyst with IDC's Worldwide Quarterly Mobile Device Trackers. "Google's tighter control and integration of Chrome OS will allow brands to focus more on hardware design and additional services rather than spending resources reconfiguring Android to work in a detachable setting. Combined with Microsoft's efforts to run Windows on ARM, the detachable market is poised for strong growth in the near term."
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