Hulu announced today that it has surpassed 20 million U.S. subscribers and has grown total engagement by more than 60%. The company also revealed that 78% of viewing on the service now takes place in the living room, on connected TVs.“Hulu is the complete TV experience for consumers, offering both live and on-demand programming and more consumer choice than ever before,” said CEO Randy Freer. “We are the only place that delivers award-winning content, ad loads less than half that of traditional television, with ads that are always viewable and always in a brand-safe environment — and we are leading the TV and advertising industries into the future.”
During a presentation at the Hulu Theater at Madison Square Garden, the company announced several upcoming features including plans to introduce advertising in Live TV and plans to launch the industry's first ad supported downloadable content experience.
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