Apple Assembler Pegatron is Upbeat About Premium Phone Market in 2018



Pegatron, an assembler of Apple's iPhones, says that it's upbeat on the premium phone market for 2018, despite a 9% drop in global smartphone shipments last quarter.

"We are rather positive about the premium phone segment for all of 2018," said Pegatron chief S.J. Liao, during a press conference. "We will also be benefiting from expanding adoptions of new artificial intelligence and augmented reality features to go into those high-end phones."

Liao said he does not believe that Pegatron will be affected by the slowdown in smartphone sales as it will focus only on high-end smartphones and will not seek to compete with China-based assemblers in the manufacturing of mid-to-low end phones.





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