Despite 'stellar' iPhone X performance in Great Britain, China, and Japan, iOS performance has been mixed for the three months ending November 2017, according to data from Kantar Worldpanel ComTech.iOS share fell by 0.6 percentage points across the big five European markets to 23.9% and by 3.8 percentage points in the USA to 39.8%; however, in urban China Apple managed to gain 4.6 percentage points year over year for a market share of almost 25%.
Dominic Sunnebo, Global Director for Kantar Worldpanel ComTech comments, “On the surface Apple’s share figures for the three months to November struggle to impress, but taking into account the staged releases of the new iPhone 8 and iPhone X there are some strong performances. In Great Britain, Apple achieved its highest share in more than three years in the month of November, taking it to 49.4% and easily regaining the number one sales position from Samsung. The iPhone X was the best-selling model in Great Britain in November, with a 14.4% share of sales, though as the most expensive mass-market smartphone currently available it remains to be seen how long it can maintain this momentum at its current price point of £999.”
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