Apple Launches Podcasts Analytics Beta

Apple has launched a Podcasts Analytics service for users who publish on their platform, reports TechCrunch. Available in beta today, the service lets podcasters track unique devices and playback metrics for their podcasts.

Apple can only track data for listeners on iOS 11 or higher and iTunes 12.7 or higher. The service is also limited to aggregate data for privacy reasons. Show creators can see overall trends but can't drill down to track an individual user.

Metrics include unique device counts for a selected time period, total time listened, time per device, average consumption, devices subscribed, top countries, and more. Another key metric is the one that shows when listeners drop off during an episode.





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