Apple dominated holiday smartphone activations this year, according to new data from Flurry Analytics. Part of Oath, Flurry Analytics is used by over a million apps and has insight into 2.1 billion devices worldwide.Apple garnered 44% of new phone and tablet activations leading up to Christmas, significantly higher than Samsung's 26%, although Samsung was up 5% from 2016.
The remaining six manufacturers build affordable Android alternatives to Samsung devices. This is the first year that Vivo has had significant adoption, which can be attributed to their growth in China and India. Google is once again missing from this chart, despite the fanfare around the launch of the Pixel 2. It is safe to say that due to limited phone models (4) and lack of consumer mindshare, the Pixel is failing to pique users’ interest.
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