The Apple iPhone 8 is selling like an 'S' model, according to data from Consumer Intelligence Research Partners.CIRP found that the iPhone 8 and 8 Plus accounted for 16% of total US sales in the fiscal quarter ending October 1st, 2017, with iPhone 8 at 6% and iPhone 8 Plus at 10%.
“The newest iPhone models, 8 and 8 Plus, represented a relatively small share of total US iPhone sales in the quarter,” said Josh Lowitz, CIRP Partner and Co-Founder. “This of course makes perfect sense, since they were available for only a couple of weeks at the end of the quarter. On the other hand, in the same time frame last year, iPhone 7 and 7 Plus together accounted for 43% of sales. Two years ago, the iPhone 6S and 6S Plus represented 24% of sales. And, three years ago, the iPhone 6 and 6 Plus were 46% of sales in their launch quarter. So, in terms of consumer demand and reception, the 8 and 8 Plus have a share of total sales that makes them look much more like an ‘S’ model, while the 7 and 7 Plus was closer to the very well-received 6 and 6 Plus. This is not surprising, as the form factor remained the same, and the improvements in features were incremental and internal.”
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