FCP.co has posted a look at how 'Despacito', the most popular music video in history with over 4 billion views, was shot then edited with Final Cut Pro X.
On October 11th, the Reggaeton song by Puerto Rican singer Luis Fonsi and rapper Daddy Yankee, smashed the historic 4 billion view count on YouTube. It's epic success is even more impressive considering the video was entirely shot in one long day in La Perla, a shanty town of Old San Juan in Puerto Rico, and edited with Final Cut Pro X at Elastic People, a boutique studio in Miami.
Creative Director Carlos Pérez founded Elastic People in 2002 and has been integral to the marketing success of the Latin Music industry giants Sony Music Latin, Universal Music Latin Entertainment and Warner Music.
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On October 11th, the Reggaeton song by Puerto Rican singer Luis Fonsi and rapper Daddy Yankee, smashed the historic 4 billion view count on YouTube. It's epic success is even more impressive considering the video was entirely shot in one long day in La Perla, a shanty town of Old San Juan in Puerto Rico, and edited with Final Cut Pro X at Elastic People, a boutique studio in Miami.
Creative Director Carlos Pérez founded Elastic People in 2002 and has been integral to the marketing success of the Latin Music industry giants Sony Music Latin, Universal Music Latin Entertainment and Warner Music.
Share Article:
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Follow iClarified:
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