Disney will end its distribution agreement with Netflix and launch a new Disney-branded direct-to-consumer streaming service in 2019, according to a press release from the company today. In addition the company announced plans to launch an ESPN-branded multi-sport video streaming service early next year.To power the new services, Disney will pay $1.58 billion to acquire an additional 42% in BAMTech, a MLBAM company that provides direct-to-consumer streaming technology and marketing services, data analytics, and commerce management. Disney previously acquired a 33% stake in BAMTech under an agreement that included an option to acquire a majority stake over several years.
The ESPN-branded multi-sport service will offer sports programming, featuring approximately 10,000 live regional, national, and international games and events a year, including Major League Baseball, National Hockey League, Major League Soccer, Grand Slam tennis, and college sports. Individual sport packages will also be available for purchase, including MLB.TV, NHL.TV and MLS Live.
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